What occurs whenever a consumer sees a significant difference between his or her current state of affairs and some desired state quizlet?

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What occurs whenever the consumer sees a significant difference between his or her current state of affairs and some desired state?

Problem Recognition Occurs Whenever the Consumer Sees a Significant Difference Between His or Her Current State and Some Desired or Ideal State.

What is it called when consumers continue to evaluate their purchase decision even after the purchase has been made?

What is it called when consumers continue to evaluate their purchase decision even after the purchase has been made? Post-purchase evaluation.

Is the result of a discrepancy between a desired state and an actual state?

Problem recognition is the result of a discrepancy between a desired state and an actual state that is sufficient to arouse and activate the decision process. An actual state is the way an individual perceives his or her feelings and situation to be at the present time.

What is an internal state that drives consumers to satisfy needs?

Consumer motivation is an internal state that drives people to identify and buy products or services that fulfill conscious and unconscious needs or desires. The fulfillment of those needs can then motivate them to make a repeat purchase or to find different goods and services to better fulfill those needs.