Which of the following should you not do when collecting and evaluating data on your market?

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  1. Social Science
  2. Business

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Terms in this set (20)

__________________ are the operating expenses that a business must pay regardless of how many sales are made.

Fixed operating expenses

___________ is an organized way to gather and understand information needed to make informed business decisions based on the potential customers and competitors that exist in the market.

Market research

What does a SWOT analysis evaluate?

Strengths, Weaknesses, Opportunities, Threats

What is the definition of an entrepreneur?

An entrepreneur is someone who creates a business and potentially makes money and runs the business

What are assets?

Time, Money, a Car

What is an advantage of starting your own business?

You have control over where and when you work.

What role do entrepreneurs play in economics?

Entrepreneurs create the businesses that produce products that meet the wants and needs of consumers.

Which of the following should you NOT do when collecting and evaluating data on your market?

a.)Find data on what your target market segment thinks and shift your business to meet their needs or wants
b.) Only look for data that supports your initial idea
c.) Gather data on what your competitors are doing and create a competitive advantage to stay relevant in the market
d.) Collect data from a variety of sources and perspectives

b.) Only look for data that supports your initial idea

Why is it important to use the information gathered from your market research on your target market segment to build your marketing plan?

Marketing strategies should be designed to appeal to these potential customers.

Which of the following is NOT a creative thinking exercise entrepreneurs use to generate ideas?

a.)Draw Idea Maps
b.)Judge Each Idea as Realistic or Not
c.)Challenge the Usual
d.)Think Backward

b.) Judge each idea as Realistic or Not

Sharon is thinking about opening a bakery. Which of the following would NOT be a good early step?

a.)Immediately put down a deposit for a storefront property
b.)Get a mentor
c.)Create a business pitch
d.)Estimate the target market

a.)Immediately put down a deposit for a storefront property

What kind of research would be used to effectively evaluate a potential business opportunity?

Conduct market research to determine whether the business opportunity meets a customer need or want.

A ______________ is a quick description of your business that you use to explain it to potential investors.

business pitch

Which of these is NOT part of a consumer profile?
a.)Psychographics
b.)Polygraphics
c.)Buying Patterns
d.)Demographics

b.)Polygraphics

Which of the following is a fixed expense for Maria's sandwich food truck?

a.)Salaries for employees
b.)Truck Insurance
c.)Advertising
d.)All of the above

d.)All of the above

Which of the following is a start-up expense for Maria's food truck?

a.)Kitchen appliances
b.)Cell phone bill
c.)Gas
d.)All of the above

a.)Kitchen appliances

What is the most accurate way to calculate the Economics of One Unit?

Go through the process of making cupcakes and measure the ingredients. Then calculate the cost per ingredient

What is the main difference between a personal characteristic and a skill?

Skills can be learned while characteristics are inherent qualities.

Which of the following is NOT one of the four steps to preparing a sales forecast?

a.)Estimate your future sales for a specific time period
b.)Review past sales or past trends in the industry
c.)Select an organizational structure for your company
d.)Analyze current company and market conditions using a SWOT analysis

c.)Select an organizational structure for your company.

Which one of these is NOT part of the market research process?
a.)Conduct primary and secondary research
b.)Start promoting the business to neighbors
c.)Make decisions based on the research results
d.)Identify research objectives

c.)Make decisions based on the research results

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Verified questions

QUESTION

If a firm’s earnings per share grew from $1 to$2 over a 10-year period, the total growth would be 100%, but the annual growth rate would be less than 10%. True or false? Explain.

Verified answer

QUESTION

An individual has $20,000 invested in a stock with a beta of 0.6 and another$75,000 invested in a stock with a beta of 2.5. If these are the only two investments in her portfolio, what is her portfolio’s beta?

Verified answer

QUESTION

Stocks A and B have the following probability distributions of expected future returns: $$ \begin{matrix} \text{Probability} & \text{A} & \text{B}\\ \text{0.1} & \text{(10\\%)} & \text{(35\\%)}\\ \text{0.2} & \text{2} & \text{0}\\ \text{0.4} & \text{12} & \text{20}\\ \text{0.2} & \text{20} & \text{25}\\ \text{0.1} & \text{38} & \text{45}\\ \end{matrix} $$ a. Calculate the expected rate of return,$\hat{\mathrm{r}}_{\mathrm{B}}$, for Stock B $\left(\hat{\mathrm{r}}_{\mathrm{A}}=12 \%\right)$. b. Calculate the standard deviation of expected returns, $\sigma_{\mathrm{A}}$, for Stock A$\left(\sigma_{\mathrm{B}}=20.35 \%\right)$. Now calculate the coefficient of variation for Stock B. Is it possible that most investors will regard Stock B as being less risky than Stock A? Explain.

Verified answer

QUESTION

If interest rates rise after a bond issue, what will happen to the bond’s price and YTM? Does the time to maturity affect the extent to which interest rate changes affect the bond’s price?

Verified answer

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