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Consumer Behavior, 12e (Solomon) Chapter 3 Perception 1) The process by which people select, organize, and interpret sensations is called ________. A) consumption B) perception C) adaption D) application Answer: B Diff: 1 Objective: 3.1: The design of a product often is a key driver of its success or failure. 2) Which term refers to sensations that subtly influence how we think about a product? A) Perception B) Hedonic consumption C) Context effect D) Respondents Answer: C Diff: 1 Objective: 3.1: The design of a product often is a key driver of its success or failure. 3) Companies that think carefully about the impact of sensations on product experiences are practicing ________. A) hedonic consumption B) need marketing C) want marketing D) sensory marketing Answer: D Diff: 2 Objective: 3.1: The design of a product often is a key driver of its success or failure. AACSB: Analytical thinking 4) As manufacturing costs decrease and the amount of products that people accumulate goes up, consumers increasingly want to buy things that will provide ________ value. A) hedonic B) Gestalt C) embedded D) referent Answer: A Diff: 2 Objective: 3.1: The design of a product often is a key driver of its success or failure. 1 Copyright © 2017 Pearson Education, Inc. Which term refers to the process by which the way a word sounds influences the listener's assumptions about what the word describes group of answer choices?A process by which the way a word sounds influences our assumptions about a product's attributes is called sound symbolism.
Which term refers to the perception that is below the level of the consumers awareness?Which term refers to perception that is below the level of the consumer's awareness? Subliminal Perception.
Which term refers to environmental factors that subtly influence how we think about a product?Context effect. Which term refers to sensations that subtly influence how we think about a product? discrimination. According to the ________ factor leading to adaptation, simple stimuli habituate because they do not require attention to detail. sensory overload.
What is the term that refers to the ability of a sensory system to detect changes between two stimuli?differential. THIS threshold refers to the ability of a sensory system to detect changes between two stimuli. Subliminal perception. THIS occurs when a stimulus is below the level of an individual's awareness.
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Which term refers to the process by which the way a word sounds influences the listeners assumptions about what the word describes?
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