Show
Catalogue of BiasWhen individuals modify an aspect of their behaviour in response to their awareness of being observed. Table of ContentsBackgroundThe Hawthorne effect occurs when people behave differently because they know they are being watched. It can affect all sorts of behaviours such as dietary habits, or hygiene practices because these have considerable opportunity for instantaneous modification. It can also affect study results, e.g. a survey of smoking by watching people during work breaks might lead to observing much lower smoking rates than is genuinely representative of the population under study. It can also contaminate an intervention study if one of the control groups changes its behaviour because it is being observed more frequently than the other. The original Hawthorne study looked at changing the amount of light at the Hawthorne Works and its impact on working practices. The increased attention focussed on the workers as part of the study led to temporary increases in production (the Hawthorne effect) as opposed to changes in working practices The Hawthorne effect can also lead to the observation being the intervention. For example, recommending individuals who want to lose weight should keep a diary of what they eat and drink. ExampleA study of hand-washing among medical staff found that when the staff knew they were being watched, compliance with hand-washing was 55% greater than when they were not being watched (Eckmanns 2006). In a study of dementia patients, more intensive follow-up (comprehensive assessment visits at baseline and 2, 4 and 6 months) in a clinical trial of Ginkgo biloba resulted in a better cognitive functioning outcomes than minimal follow-up (abbreviated assessment at baseline and full assessment at 6 months). (McCarney R 2007) ImpactA systematic review investigating the impact of the Hawthorne effect identified 19 studies evaluating the behaviour of participants aware they were being studied (McCambridge 2014). These 19 studies showed a wide range of variation in the proposed Hawthorne effect, and no summary of the overall impact of the Hawthorne effect could be calculated. Nevertheless, the authors stated that “research participation can and does influence behaviour, at least in some circumstances.” Another study examined the magnitude of the Hawthorne effect on compliance with a hand-hygiene protocol and collected alcohol hand-rub dispensers electronically (so that participants would not be aware of being observed or measured) as well as by human observers (Hagel 2006). The study recorded five hand hygiene events per patient per hour during periods of observation and two hygiene events per patient per hour in the periods without observation – 61% of the observed total variability in hand hygiene events was explained by the presence or absence of a direct observer – the Hawthorne effect. Preventive stepsStudies using hidden observation can help avoid the Hawthorne effect, although even knowledge of participation in a study per se is thought to have the potential to induce a Hawthorne effect (Persell 2016). SourcesEckmanns T, et al. Compliance with antiseptic hand rub use in intensive care units: the Hawthorne effect. Infect Control Hosp Epidemiol. 2006 Sep;27(9):931-4 Gould DJ, et al. Impact of observing hand hygiene in practice and research: a methodological reconsideration. J Hosp Infect. 2017 Feb;95(2):169-174. doi: 10.1016/j.jhin.2016.08.008 Hagel S, et al. Quantifying the Hawthorne effect in hand hygiene compliance through comparing direct observation with automated hand hygiene monitoring. Infect Control Hosp Epidemiol. 2015 Aug;36(8):957-62. doi: 10.1017/ice.2015.93 McCambridge J et al. Systematic review of the Hawthorne effect: new concepts are needed to study research participation effects. J Clin Epidemiol 2014;67:267–77 McCarney R, Warner J, Iliffe S, van Haselen R, Griffin M, Fisher P. The Hawthorne Effect: a randomised, controlled trial. BMC Med Res Methodol. 2007 Jul 3;7:30. Persell et al. Behavioral interventions to reduce inappropriate antibiotic prescribing: a randomized pilot trial. BMC Infect Dis. 2016 Aug 5;16:373. doi: 10.1186/s12879-016-1715-8 Sackett DL. Bias in analytic research. J Chron Dis 1979; 32: 51-63 Sedgwick P, Greenwood N. Understanding the Hawthorne effect. BMJ. 2015 Sep 4;351:h4672. doi: 10.1136/bmj.h4672 PubMed feedThese sources are retrieved dynamically from PubMed View more → The actor-observer bias is a term in social psychology that refers to a tendency to attribute one's own actions to external causes while attributing other people's behaviors to internal causes. It is a type of attributional bias that plays a role in how people perceive and interact with other people. Essentially, people tend to make different attributions depending upon whether they are the actor or the observer in a situation. The concept of actor-observer asymmetry was first introduced in 1971 by social psychologists Jones and Nisbett. This article discusses what the actor-observer bias is and how it works. It also provides some examples of how this bias can impact behavior as well as some steps you might take to minimize its effects. What Is Actor-Observer Bias?Definition:According to the actor-observer bias, people explain their own behavior with situational causes and other people's behavior with internal causes. The actor-observer bias tends to be more pronounced in situations where the outcomes are negative. In a situation where a person experiences something negative, the individual will often blame the situation or circumstances. When something negative happens to another person, people will often blame the individual for their personal choices, behaviors, and actions. For example, when a doctor tells someone that their cholesterol levels are elevated, the patient might blame factors that are outside of their control, such as genetic or environmental influences. But what about when someone else finds out their cholesterol levels are too high? In such situations, people attribute it to things such as poor diet and lack of exercise. Signs of the Actor-Observer BiasThere are a few different signs that the actor-observe bias might be influencing interpretations of an event. Some indicators include:
In other words, when it's happening to you, it's outside of your control, but when it's happening to someone else, it's all their fault. Researchers have found that people tend to experience this bias less frequently with people they know well, such as close friends and family members. Why? Because they have more information about the needs, motivations, and thoughts of those individuals, people are more likely to account for the external forces that impact behavior. Causes of the Actor-Observer Bias When people are the actors in a situation, they
have a more difficult time seeing their situation objectively. However, when they are the observers, they can view the situation from a more distant perspective. For example, imagine that your class is getting ready to take a big test. You fail to observe your study behaviors (or lack thereof) leading up to the exam but focus on situational variables that affected your performance on the test. The room was hot and stuffy, your pencil kept breaking, and the student next to you kept making distracting noises throughout the test. When you get your results back and realize you did poorly, you blame those external distractions for your poor performance instead of acknowledging your poor study habits before the test. One of your friends also did poorly, but you immediately consider how he often skips class, rarely reads his textbook, and never takes notes. Now that you are the observer, the attributions you shift to focus on internal characteristics instead of the same situational variables that you feel contributed to your substandard test score. RecapLooking at situations from an insider or outsider perspective causes people to see situations differently. People are more likely to consider situational forces when attributing their actions. Yet they focus on internal characteristics or personality traits when explaining other people's behaviors. Impact of the Actor-Observer BiasThe actor-observer bias can be problematic and often leads to misunderstandings and arguments. During an argument, you might blame another person for an event without considering other factors that also played a part. The actor-observer bias also leads people to avoid taking responsibility for their actions. Instead of acknowledging their role, they place the blame elsewhere. This can create conflict in
interpersonal relationships. The actor-observer bias also makes it more difficult for people to recognize the importance of changing their behavior to prevent similar problems in the
future. How to Avoid the Actor-Observer BiasCompletely eliminating the actor-observer bias isn't possible, but there are steps that you can take to help minimize its influence. Strategies that can be helpful include: Don't Blame the VictimThe actor-observer bias contributes to the tendency to blame victims for their misfortune. Instead of considering other causes, people often immediately rush to judgment, suggesting the victim's actions caused the situation. When you find yourself doing this, take a step back and remind yourself that you might not be seeing the whole picture. Instead, try to be empathetic and consider other forces that might have shaped the events. Focus on Solving the ProblemWhile your first instinct might be to figure out what caused a situation, directing your energy toward finding a solution may help take the focus off of assigning blame. It can also give you a clearer picture of all of the factors that played a role, which can ultimately help you make more accurate judgments. Practice GratitudeInstead of blaming other causes when something terrible happens, spend some moments focusing on feeling gratitude. While you might have experienced a setback, maintaining a more optimistic and grateful attitude can benefit your well-being. It may also help you consider some of the other factors that played a part in causing the situation, whether those were internal or external. RecapThe actor-observer bias is a natural occurrence, but there are steps you can take to minimize its impact. Being aware of this tendency is an important first step. Avoiding blame, focusing on problem solving, and practicing gratitude can be helpful for dealing with this bias. A Word From VerywellThe actor-observer bias is a type of attribution error that can have a negative impact on your ability to accurately judge situations. In addition to creating conflicts with others, it can also affect your ability to evaluate and make changes to your own behavior. Being aware of this bias can help you find ways to overcome it. Instead of focusing on finding blame when things go wrong, look for ways you can better understand or even improve the situation. Be empathetic and look for solutions instead of trying to assign blame. Frequently Asked Questions
Verywell Mind uses only high-quality sources, including peer-reviewed studies, to support the facts within our articles. Read our editorial process to learn more about how we fact-check and keep our content accurate, reliable, and trustworthy.
By Kendra Cherry
Thanks for your feedback! |