Which of the following is a main difference between a concentrated retail system?

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There are four main differences in distributionsystems1.Retail concentration– concentrated orfragmented–in aconcentrated retail system, a few retailers supplymost of the market – common in developed countries–in afragmented retail systemthere are many retailers,no one of which has a major share of the market –common in developing countries2.Channel length- the number of intermediariesbetween the producer and the consumer–short channel - when the producer sells directly to theconsumer – common with concentrated systems–long channel - when the producer sells through an importagent, a wholesaler, and a retailer – commonwithfragmented retail systems

How Do DistributionSystems Differ?3.Channel exclusivity– how difficult it is foroutsiders to access–Japan's system is an example of a veryexclusive system4.Channel quality- the expertise,competencies, and skills of establishedretailers in a nation, and their ability to selland support the products of internationalbusinesses–the quality of retailers is good in mostdeveloped countries, but is variable at best inemerging markets and less developedcountries–firms may have to devote considerableresources to upgrading channel quality

Which Distribution StrategyShould A Firm Choose?The optimal strategy depends on the relativecosts and benefits of each alternativeWhen price is important, a shorter channel isbetter–each intermediary in a channel adds its ownmarkup to the productsWhen the retail sector is very fragmented, along channel can be beneficial–economizes on selling costs–can offer access to exclusive channels

Why Is CommunicationStrategy Important?Communicating product attributes toprospective customers is a critical element inthe marketing mixHow a firm communicates with customersdepends partly on the choice ofchannelCommunication channels available to a firminclude–direct selling–sales promotion–direct marketing–advertising

What Are The Barriers toInternational Communication?The effectiveness of a firm'sinternational communication can bejeopardized by1.Cultural barriers- it can be difficult tocommunicate messages across cultures–a message that means one thing in onecountry may mean something quite differentin another–firms need to develop cross-culturalliteracy, and use local input whendeveloping marketing messages

What Are The Barriers toInternational Communication?2.Source and country of origin effects––Source effectsoccur when the receiver of themessage evaluates the message on the basis ofstatus or image of the sender•can counter negative source effects by deemphasizingtheir foreign origins–Country of origin effects- the extent to which theplace of manufacturing influences productevaluations3.Noise levels- the amount of other messagescompeting for a potential consumer’s attention–in highly developed countries, noise is very high–in developing countries, noise levels tend to belower

Which of the following is a main difference between a concentrated retail system and fragmented?

When a company sells a product for a price that is less than the cost of producing the product?

What results when the retail sector is very concentrated quizlet?

Which of the following retail system that have a few retailers in supplying most of the market?