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 A Concise Introduction to Logic13th EditionLori Watson, Patrick J. Hurley 1,967 solutions Myers' Psychology for AP2nd EditionDavid G Myers 900 solutions Myers' Psychology for the AP Course3rd EditionC. Nathan DeWall, David G Myers 955 solutions Psychology: Principles in Practice1st EditionSpencer A. Rathus 1,024 solutions How culture influences consumer buying Behaviour?Culture influences what feels right, normal and desirable. Retailers that ask consumers to swim against the social current are making it harder for the consumer to choose their services. It's usually better practice to make it possible and easy for consumers to choose your product within their cultural comfort zone.
Which of the following statements best defines a consumer buying behavior?Consumer Behavior:
A consumer generally purchases those products that maximize his satisfaction level.
How social and cultural factors affect consumer Behaviour?A consumer is influenced by his culture, environment, family, social status and groups. Companies need to understand these factors and develop strategies and market themselves accordingly to meet the needs of the consumers and increase sales.
Which of the following is a personal characteristic that influences an individual's buying decisions?The correct option is b.
A consumer is a person who chooses and buys the products and services for their usage. Thus, their buying decisions are dependent on their- age, gender, personality, life cycle stage, self-concept, and lifestyle.
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Which of the following statements about culture as an influence on consumer buying behavior is true
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