Chapter 14 - Direct Marketing80.(p. 483)Direct marketing in the broadcast industry involves both direct-response advertisingand: Show Get answer to your question and much more 81.(p. 483)_____ is a type of direct marketing that is designed to do exactly that—supportsother forms of advertising.A.Outdoor advertisingB.PublicityC.Support advertisingD.Sales promotionE.Direct response advertising 82.(p. 483)A television ad for Pizza Hut telling you to look in your mailbox for coupon offersthat will save you big bucks on your next pizza order is an example of: Get answer to your question and much more 83.(p. 484)Which of the following statements concerning infomercials is true? Get answer to your question and much more 29. Which of the following statements is true about the growth of direct marketing?A. Direct marketing is being used as a promotional media only after the invention of Internet.B. All the purchases being made with the use of credit cards are as a result of directmarketing.C. One of the major factors contributing to the success of direct marketing is that so manyAmericans are now ‘time rich and money poor'.D. Increase in poverty has led to a rapid increase in direct marketing.E. The rapid technological advancement of the electronic media and the Internet has led togrowth in direct marketing. 30. A magazine ad for pet health insurance contains both a toll-free number to call and a Website to visit for more information. This ad is an example of the combining of direct marketingwith: 31. _____ was known as the stepchild of the promotional mix. 32. The print ad of ‘Fedex' read ‘Call 1-800-FEDEX (toll free) to send gifts this Christmas toyour loved ones anywhere in the world'. This print ad uses direct marketing combined withwhich of the following promotional media? We have textbook solutions for you! The document you are viewing contains questions related to this textbook. Precalculus: Mathematics for Calculus Redlin/Stewart Expert Verified Chapter 14 - Direct Marketing33. Joy receives print ads from‘HP'marketing their ink cartridges to him as it is seen that heis a regular buyer ofHP ink cartridges.‘HP' is making use of which of the followingcombination of promotional mix?A. Advertising and sales promotionB. Direct marketing and advertisingC. Sales promotion and public relationsD. Direct marketing and sales promotionE. Public relations and support media 34. OASIS, a charitable foundation, makes use of telemarketing for soliciting funds forcharities that go towards child education. This is an example of the use of direct marketingalong with: 35. Telemarketing and _____ are two methods of personal selling used to generate sales. 36. Airlines send out mailers or e-mails announcing promotional airfares. Which of thecombinations of promotional media do they make use of? Chapter 14 - Direct Marketing Which of the following statement is true of direct marketing?Answer: The correct answer is: Direct marketing offers sellers a low-cost alternative for reaching their markets.
What is growth of direct marketing?High cost of personal selling have led companies to take advantage of direct marketing techniques such as direct response advertising and telemarketing to make the sales force more effective. Direct marketing techniques generate leads that can be screened by outbound or inbound telemarketing.
What has contributed to the growth of direct marketing?Direct Marketing began centuries ago with catalogs that would be sent directly to consumers. As technology developed, Direct Marketing became easier and more popular. The next major innovation in the field was caused by the telephone, which made it possible for companies to reach consumers through telemarketing.
Which of the following is an objective of direct marketing?A direct marketing campaign can help you to achieve the following key objectives: increasing sales to existing customers. building customer loyalty. re-establishing lapsed customer relationships.
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Which of the following statements is true about the growth of direct marketing
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