Consumer innovators are generally characterized by which of the following personality traits?

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• Q17:

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  • What are the four general characteristics that influence consumer?
  • What is personality in consumer behavior?
  • Which is most likely a psychographic characteristic of a consumer?
  • What is social character in consumer behavior?

  As a base for market segmentation, ________ is/are commonly computed as a weighted index of education, occupation, and income. A) social class B) family life cycle C) personality traits D) sociocultural values E) psychographics

• Q18:

  Consumers' characteristics can be classed as either consumer-intrinsic or consumption-specific. In this context, consumption-specific features are attitudes and preferences toward specific products or buying situations. Examples of consumption-specific features include ________. A) demographics, gender, and benefits sought B) attitudes toward shopping, benefits sought in products, and frequency of leisure activities C) personality traits, lifestyles, and income D) education, usage situation, and gender E) personality traits, awareness of product alternatives, and attitudes toward political issues

• Q19:

  Age, gender, and income are bases of which of the following types of segmentation? A) geographic segmentation B) sociocultural segmentation C) benefit segmentation D) demographic segmentation E) psychological segmentation

• Q20:

  Many marketers target the generation that is 18 to 34 years old, known as the ________. A) millennial Generation B) generation X C) generation Z D) net gen E) baby boomers

• Q21:

  In the VALS typology, Thinkers are motivated by ideals and tend to have high resources. They tend to be well educated and actively seek out information in the decision-making process. This segment tends to prefer ________. A) familiar products and established brands B) value over luxury, and tend to buy basic products C) products that offer reliability and value D) products that reflect cultivated tastes for upscale niche products and services E) premium products that demonstrate success to their peers

• Q23:

  The VALS typology classifies the American adult population into eight distinctive subgroups based on their motivations and level of resources. The three primary motivations include ________. A) ideals, education, and achievement B) ideals, achievement, and self-expression C) knowledge, education, and self-expression D) independence, aptitude, and achievement E) aptitude, ideals, and self-expression

• Q24:

  The widely used segmentation system combining lifestyle and values is ________. A) PALS B) VALS C) LAPS D) SALS E) CALS

• Q25:

  PRIZM is an example of ________ segmentation. A) demographic B) geodemographic C) psychographic D) sociocultural E) use-related

• Q26:

  In the VALS typology, Makers are motivated by self-expression and tend to have low resources. They choose hands-on constructive activities and spend leisure time with family and close friends. This segment tends to prefer ________. A) familiar products and established brands B) value over luxury, and tend to buy basic products C) products that offer durability, functionality, and value D) products that reflect cultivated tastes for upscale niche products and services E) premium products that demonstrate success to their peers

• Q27:

  The most popular use of geography in strategic targeting is ________ - a hybrid segmentation scheme based on the premise that people who live close to one another are likely to have similar financial means, tastes, preferences, lifestyles, and consumption habits. A) countersegmentation B) geodemographics C) behavioral targeting D) social class E) psychographics

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What are the four general characteristics that influence consumer?

What is personality in consumer behavior?

Which is most likely a psychographic characteristic of a consumer?

What is social character in consumer behavior?