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Stichworte: consumers
A market is a segment of potential consumers who share a common need or want.
When consumers are highly involved with the purchase of an expensive product?
Which of the following orients consumers toward the pursuit of their aspirations or ideals?
Consumers who have a similar response to a certain type of marketing can be classified as a
Is the set of benefits a company promises to deliver its consumers to satisfy their needs
Which of the following defines the set of consumers who have interest income and access to a particular offer?
Consumers may be attracted to products that have undesirable social consequences
What is the segment that refers to a group of consumers who respond in a similar way to a given set of marketing efforts?
Which of the following refers to the degree to which an innovation fits the values and experiences of potential consumers?
Consumers use limited problem solving when they put much effort into deciding how to satisfy a need
In a market economy, individual consumers decide what items will best satisfy their wants and needs.
Results in consumers forgetting some of what they see, read, or hear, often very quickly.
Word-of-mouth influence comes to consumers from family, colleagues, and ________.
________ refers to the place a brand occupies competitively in the minds of consumers.
Which term describes consumers purchase and use of automobiles homes yachts clothes and so forth primarily to demonstrate their great wealth group of answer choices?
By definition simply means that consumers come in contact with the marketers message
A(n) __________ exists when producers and ultimate consumers deal directly with each other.
Which advertising is important for mature products because it keeps consumers thinking about the product?
How consumers form attitudes through affective reactions when cognitive effort is low
Which two are among the reasons that consumers typically shop and buy online multiple select question?
During which stage of the purchase decision process do consumers determine how satisfied they are with their purchases?
The alternatives actively considered during a consumers choice process are his or her set
What types of goods are purchased frequently, immediately, and with minimum effort by the consumers?
What is the name of the process of moving goods and services directly to or near consumers?
What is defined by consumers on important attributes the place occupies in consumers minds relative to competing products?
Which concept holds that consumers will favor products that are available and highly affordable?
Which concept holds that consumers will favor product that offer the most in quality performance and innovative features?
What methods are available for measuring consumers Judgements of brand performance on specific attributes?
Which measurement technique used to assess consumers evaluative criteria assumes consumers will not or Cannot state their evaluative criteria?
What term describes the set of interdependent organizations that help make a product or service of a company available for use by consumers or business users?
Which government agency is responsible for enforcing the 1990 Nutrition labeling and Education Act which protects consumers from deceptive labeling?
Which of the following refers to a systematic tracking of consumers preferences and behaviors over time?
Which of these requires companies to give consumers privacy notices that explain the institutions information
The marketplace in general and consumers are changing their attitude toward products and companies
When demand is elastic and supply is inelastic the burden of tax falls mainly on consumers?
Which products do consumers buy after comparing quality, price, and style from a variety of sellers?
When the price of good X increases and consumers substitute good Y for good X we call that?
What would happen to the equilibrium price and quantity of macaroni and cheese if consumers incomes fall and macaroni and cheese is an inferior good?
What would happen to the equilibrium price and quantity of lattés if consumers incomes rise and lattés?
When consumers react to an increase in a goods price by consuming less of that good and more of another good it is called the?
Which strategy is designed to focus attention on product differences that are important to consumers and that distinguish the companys product from its competitors?
Direct communication with carefully targeted individual consumers to obtain an immediate response
The first shapely Coca-Cola bottle was designed specifically to appeal to consumers sense of
______ exist when consumers incur an expense to move from one product or service to another.
What is the term for the communication efforts that are designed to build goodwill and build favorable attitudes in consumers?
Which term refers to the general idea that will be communicated to consumers through an advertisement?
When the price of good X increases and consumers substitute good Y for good X we call that the
Is the amount of goods and services consumers are willing to purchase given a certain price?
Is the amount of a good or service that consumers are willing and able to buy at different prices during a given time period?
Which of the following is true of the relationship between consumers perceptions and their motives?
What occurs when consumers change their interpretation of information that conflicts with their feelings beliefs or perceptions?
Consumers can use three distinct approaches to making purchase decisions depending on the situation
The demand by all the consumers of a given good or service is the ________ for the good or service.
Explain the influence of income of consumers on the consumption of different types of commodities
When consumers see only what they want to see-dont see what they dont want to see it is called
What is called the quantity of goods that consumers are willing to buy in a given period of time?
What is the amount of a good or service that consumers are able and willing to buy at various possible prices during a specified time period?
Is the amount of a service or good that consumers are able and willing to purchase at a specific time?
What is it called when consumers continue to evaluate their purchase decision even after the purchase has been made?
A marketer who segments a population by age and gender is using ________ to categorize consumers.
Which of the following explains an impact of globalized agricultural commodity chains on consumers as compared to producers?
How can todays media consumers be sure that the information that they are receiving is accurate quizlet?
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